Monday, May 23, 2022

Nationals feel the impact of crypto striking out

https://www.washingtonpost.com/sports/2022/05/20/washington-nationals-terra-crypto/

 

Last week, the Washington Nationals posted a tweet that read: “Crypto 101. You have questions. We’ve got answers.”

 

An accompanying video included frequently asked questions about cryptocurrency, asked and answered over a baseball highlight reel. One big problem, though, was that cryptocurrency was in free fall, spurred by the collapse of Terra, the sponsor of the social media posts and the Nationals’ most visible brand partner in 2022.

The Nationals signed a five-year, $38.15 million deal this winter to promote Terra and received all the money up front.

 

No comments:

Post a Comment